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Research papers

Automated web services for customer relationship management and market research

Possible uses of technical web service standards in customer relationship management (CRM) and market research (MR) are described. A single CRM web portal for a particular type of customer can interoperate with various relevant services in order to...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Siu-wai Leung, Andy Kung, Tommy J. Tang
Company: Acorn Organization Limited
September 22, 2002
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Citation

Leung, Kung and Tang (2002a, September 22). Automated web services for customer relationship management and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/automated-web-services-for-customer-relationship-management-and-market-research


Research papers

Experiential consumption and excessive impulse buying

Four types of consumers are described, ranging from the most self-controlled and austere to those that experience economic, social, and familiar difficulties due to their psychological and emotional dependence on buying. The results are based on a...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Elena Olabarri Fernández, Irene García Ureta
September 22, 2002
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Citation

Fernández and García Ureta (2002a, September 22). Experiential consumption and excessive impulse buying. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experiential-consumption-and-excessive-impulse-buying


Research papers

Online audience distribution and duplication

The research described in this paper provides a new look at how consumer behavior insights can be utilized to maximize the effectiveness of an online media plan. Specifically, the paper focuses on two key areas of online measurement currently not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Michael Zeman
June 12, 2002
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Citation

Zeman, M. (2002a, June 12). Online audience distribution and duplication . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-audience-distribution-and-duplication-


Research papers

Reaching children online

The ongoing 'Future of the Internet according to kids' study reveals children's opinions on how this medium is changing the way that they communicate. Understanding media consumption patterns, information sourcing, e-commerce influences and...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Jorian Clarke
June 12, 2002
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Citation

Clarke, J. (2002a, June 12). Reaching children online . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reaching-children-online-


Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Roberta M. McConochie, Beth Uyenco
Companies: Nielsen, OMD Group
June 9, 2002
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Citation

McConochie and Uyenco (2002a, June 09). Trash and treasures of duplication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trash-and-treasures-of-duplication


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

TV viewing patterns in Internet access homes

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and when more people meter-based results are published,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
June 9, 2002
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Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes


Research papers

Crossing the borders in Latin America

This paper will heighten the awareness of marketers and researchers to the differences in consumer responses within Latin America. It will explore differences in consumer responses when evaluating new product ideas, demonstrate how these responses...

Catalogue: Latin America 2002
Author: Amy Fenton
Company: Nielsen
May 12, 2002
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Citation

Fenton, A. (2002a, May 12). Crossing the borders in Latin America . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/crossing-the-borders-in-latin-america-


Research papers

The universal and the singular, the permanent and the ephemeral

This paper delves into children and their relationship with the characters that make up their world, their features, origins, aesthetics, the stories in which they are involved and the different roles played. Preferences for local vs. global, fiction...

Catalogue: Latin America 2002
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
May 12, 2002
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Citation

La Madrid and Urich (2002a, May 12). The universal and the singular, the permanent and the ephemeral . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-universal-and-the-singular-the-permanent-and-the-ephemeral-